CACFP Media Toolkit from Food Research and Action Center (FRAC)

Some of the things you'll find in the very helpful media toolkit!

  • Making the most out of media contacts
  • What are some ways to contact the media?
  • Tips for a successful pitch call
  • A reporter just called… Now what do you do?
  • A few tips on making sure you convey your message
  • What about social media?
  • Model Editorial Board Request
  • Model Press Release
  • Model Media Advisory
  • Sample Consent Form

Here is the toolkit in two different formats!
PDF: 2013 MediaToolkit_CACFP.pdf
Word Document (use this for the press release) 2013 MediaToolkit_CACFP.doc


Samantha Marshall, M.A.

Samantha is, just like you, excited to make a difference in our community and our world. With a Master of Arts degree in English Literature, you might ask how she found herself building and writing for a website focused on child care. From 1995 through 2001, Samantha started her career working for Child and Adult Care Food Program (CACFP) sponsors which introduced her to the importance of non-profits, community and quality child care. Her experience with Sponsors, State Officials, and Family Child Care Providers left a great and lasting impression. Later in her career and her most recent position at SAGE Publications, an academic publisher, was as a product manager for a new online resource! During this time many of Samantha's passions collided. A love for the written word, children and the proliferation of knowledge as well as a fascination with the resources the internet gives us, building a community for child care on is the perfect way to make the difference she wanted to. Needless to say, she is very excited to be an active part of creating and building