Animoto For A Cause: Non-Profits Get Upgraded Access for Free

During our Getting Friendly with the Web workshop we discussed different free web-based business tools that non-profits can use to keep overhead low but still remain technically savvy.  We also bring to the non-profits attention that there are many companies out there that want to help non-profits reach their goals.  I just came stumbled upon another that it worth sharing.

Animoto For A Cause is the perfect example of a company helping non-profits reach their ambitious goals. Animoto is a video creation service that works under a “freemium” model.  Basically meaning that parts of the service are free but if you want the really cool stuff, you have to pay. 

Well, Animoto's really cool stuff is provided to non-profits for free.  I know, wonderful, right?!

Now you sort of know what Animoto does but you aren't sure how you can use it for your non-profit?  Tell people what you’ve accomplished.  Show people pictures of the people that you positively affect.  Show your office and field staff making your community or larger world a better place.  Keep in mind all Animoto videos can easily be added to your YouTube Channel, so it gives your organization more exposure too!

Brilliant Example of Using Animoto: The Minnesota Child Care Resource and Referral Network has a video they call their “Annual Report.”  They used Animoto for a Cause to display all of the lives the resource and referral has affected

CACFP Sponsor?  Resource and Referral?  What are the different things you can show?  Share in the comments section.  Here are some ideas, hopefully we can add to them!

Healthy Meals Served
Children eating unique and healthy foods
Quality Child Care Settings
The number of children in your community eating healthier due to your services
The number of children receiving licensed child care due to your efforts
The number of working parents that use your services
List the counties and communities that you positively affect with your services
Number of claims processed/enrollments processed or income eligibility 
A “Thank you” to providers, your office staff, your state representatives or…

Here is the animoto video that the Minnesota Child Care Resource and Referral Network did with Animoto for a Cause.


Samantha Marshall, M.A.

Samantha is, just like you, excited to make a difference in our community and our world. With a Master of Arts degree in English Literature, you might ask how she found herself building and writing for a website focused on child care. From 1995 through 2001, Samantha started her career working for Child and Adult Care Food Program (CACFP) sponsors which introduced her to the importance of non-profits, community and quality child care. Her experience with Sponsors, State Officials, and Family Child Care Providers left a great and lasting impression. Later in her career and her most recent position at SAGE Publications, an academic publisher, was as a product manager for a new online resource! During this time many of Samantha's passions collided. A love for the written word, children and the proliferation of knowledge as well as a fascination with the resources the internet gives us, building a community for child care on is the perfect way to make the difference she wanted to. Needless to say, she is very excited to be an active part of creating and building