As a home day care provider, your marketing budget may be small or even non-existent. However, you need to spread the word about your business. Here are a few low-cost marketing tips:
· Approach the "welcome wagon" and ask if you could place your flyer, brochure, or business card in their goodie bags for new residents in your community.
· Send press releases announcing your latest news to local newspapers, radio stations, and other media outlets. What's newsworthy? Receiving a grant, celebrating an anniversary, holding an open house, earning a degree, and more.
· Ask for referrals. Your existing families likely have friends with children. You could even offer a discount or incentive for each signed up referral.