Learning More about Prospective Parents

When parents search for a new child care provider for their children, they often come armed with questionnaires downloaded from parenting websites. This is a great conversation starter, but it is one-sided. While it's understandable that they want to know everything they can about you and your business, make sure you have a chance to learn more about them. After all, you have a say in whether or not to accept them as clients.

Here's an easy way to get started. Offer your own downloadable questionnaire on your website and ask prospects to fill it out and bring it with them to your interview.