Recently there has been a big push toward marketing with social media, which I have been and will continue to be a big part of.  Last weekend, at the National Child Care Association (NCCA) conference, I was in a session with Kris Murray, which focused on a different kind of marketing: strengthening relationships with the parents of the children in your care.  Kris also encourages social media marketing but this particular session didn't address social media.  Kris defines marketing as the process of getting and keeping customers.

This workshop focused on retaining your current parents as part of your marketing strategy.  Strategically consider your retention rates, know why families leave your program, and realize how cost effective it is to keep your current families.

Kris mentioned that the lifetime value of one family could range from $20,000 to $60,000. ...

Here are some fun Thanksgiving crafts!  They have been compiled from many different resources, including members of our very own childcareinfo.com community.  Enjoy!